Many people write ebooks so that they can make money on the internet. However, there is a group of business professionals who could greatly increase their business and their income by writing an ebook. I'm talking about lawyers, tax accountants, real estate agents, hair dressers, personal trainers, masseuses, and landscapers, to name a few. These professionals obviously can't operate their businesses solely on line. They need to have an office or a physical location for their business. They need people that will walk into their office (or at least call them on the phone) and pay for their services.
Here are six reasons why these business professionals should write an ebook:
1. Writing an ebook can prove that you're an expert in the field. It really is amazing to see the power that a book gives to its author. People see authors as experts even if the book is an ebook. Just by working in your chosen field, you certainly know more than the people that are coming to you for help. In effect, you are an expert. Unfortunately, all lawyers in the phone book look alike to a potential client. If you publish an ebook, people will view you as more of an expert than the other lawyer or real estate agent or hair dresser who works right next to you. They may be equally as expert as you, but people will not see it that way. In marketing, perception is everything. When you write an ebook, people will be more likely to hire you, more likely to keep coming back to you, and more likely to refer you to their friends.
2. Writing an ebook will attract new clients. In business, you're always in competition with other professionals in your field. If you're a real estate agent, there may be hundreds or even thousands of other agents in your town all trying to attract the same clients. If you've written an ebook about a real estate topic, you'll stand out from the rest. If a client is trying to choose between the agent who's written a book and one who hasn't, they'll choose the one that's written the book every time.
3. Writing an ebook can help you build a client list. As you give away your ebook online, you collect names and email addresses of potential clients. Once they have signed up for your mailing list, you can continue to contact them. You can send them tips relating to your business. When they need your services, you'll be the first one they think of. It is one of the least expensive and most effective ways of building and maintaining a client list.
4. Writing an ebook can help you make money. You can sell the ebook to make money from it. Although this may not be the primary reason for writing the ebook, there's no reason not to charge for it. The downside of giving something away for free is that sometimes a person may equate cost with value. They may decide that your book is not worth anything because it didn't cost anything. Charging a minimal amount for the book may increase its value.
5. Writing an ebook can increase sales. You can offer the ebook as a free incentive when people buy your product or subscribe to your service. If I was a masseuse, I could give away my free ebook on "Daily Relaxation Techniques" if the client signs up for six weeks of weekly massages.
6. Writing an ebook can help you get promoted. Just think about the next time that a position opens in your company. There's probably going to be some competition for that position. Then the boss sees that you've written a book about a topic in your field. First, he's impressed that you've written a book. Second, he sees that you have taken the initiative to do some extra research in a particular area. Third, he sees that you are independent and don't need constant supervision to get a job done. Guess who's going to get the job? You, of course.
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